Bonjour !
2024
With the goal of diversifying and expanding the product range of the Swedish brand BYREDO, I have identified strong potential for a line of in-car fragrance diffusers, a category that has so far remained unexplored.
This proposal draws inspiration from the brand’s signature minimalist aesthetic and is designed to integrate seamlessly into contemporary vehicle interiors. Subtle, discreet, and elegant, the object features the embossed signature “B” on a softly curved suede surface, framed by a textured wooden arc. These material choices echo the brand’s refined, artisanal, and high-end approach.